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Why Nonfiction Authors Struggle to Sell Books (And What to Do Instead)

Why Nonfiction Authors Struggle to Sell Books (And What to Do Instead)

Published on: 06/05/2026

Most nonfiction authors are marketing to the wrong person. Learn how strategic partnerships and built-in distribution can transform your book into a scalable tool.

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Susan Friedmann

Author Marketing Mentor

Susan Friedmann, CSP, is a trailblazer in the world of nonfiction book and author marketing coaching and training. With over 30 years of experience, she’s on a mission to help you stand out from the crowd. Say goodbye to blending in — Susan injects life into your book marketing game.

Tap into Susan’s expertise with a complimentary 20-minute brainstorming session